William Murray Golf, founded by “Caddyshack” star Bill Murray and his five brothers, has raised more than $1 million from a group of investors that includes Chicago Cubs owner Tom Ricketts, tennis champion Andy Roddick and actor Ed Norton. It’s the first investment round for the apparel company, which launched late last year with the aim of bringing a lighthearted approach to a historically stuffy industry.
In spite of the golf industry’s well-documented struggles in the post-Tiger Woods era, it’s still a $70 billion industry in the U.S. and the Murrays believe there’s a place for a brand that doesn’t take itself too seriously.
Earlier this year William Murray Golf spun off from Resignation Media, best known as the parent company of The Chive. Other investors in the brand include country singer Jake Owen, jewelry designer Kendra Scott and actors Mark Paul-Gosselaar and Breckin Meyer.