Time’ is the key word as the sport of golf’s governing bodies battle to find ways to retain current golfers and to engage new participants. In today’s frantic modern lifestyle the pressures on available leisure time are increasing and an average 4-5 hour round of golf is not sustainable to many aspiring golfers who have so many other leisure pursuits to choose from which do not place such demands on their time.
The eGull ‘Play and Pay by the Hole’ Application aims to resolve that ‘time pressure’ issue by enabling golfers to fit in as many holes as their schedule will permit on any given day. This will also help golf clubs to generate revenue from tee times which are frequently vacant such as midweek periods and late evenings when daylight prevents the completion of full rounds.
Keith Pelley, Chief Executive of the European Tour, said: “The European Tour is delighted to confirm our Strategic Partnership with eGulI SAS and their innovative ‘Play and Pay by the Hole’ App, an exciting development which is highly relevant to the future of golf.
“There is a narrative for change currently in the game, a global appetite to try new ideas and a desire to make golf quicker and more exciting. It is the reason we have championed revolutionary concepts such as GolfSixes in addition to the Belgian Knockout and The Shot Clock Masters, both of which will make their debuts on our International Schedule this year.
“The 72-hole tournament will always be the pinnacle of our game but that does not mean it should be the whole of our game – there is, and should always be, scope for innovation, which makes the partnership with eGull SAS a perfect fit for us.
“We will promote and support this important initiative and we encourage golf clubs to embrace the opportunity to fill historically quiet tee-time slots and allow golfers of all abilities the opportunity to play a few holes when their time and schedule allows.”