Greg ‘The Shark’ Norman has announced a material investment in Shot Tracer. Launched in 2016, Shot Tracer allows anyone with an iPhone or Android to record their swing or putt via the phone’s camera and track their ball flight similar to radar tracking. Loaded with a variety of features – ball flight tracing, golf swing strobe motion video sequences, putt tracing, GPS-measured shot distance, 3D map ball flight tracing, swing comparison, the video can be shared across all social media platforms.
Norman along with his investing partner David Chessler have acquired a 50 percent stake in the parent company, Visual Vertigo, with plans to expand Shot Tracer into new sports verticals. The app is currently available for golf and baseball.
“Enhancing the golfer experience and finding ways to change the way golf is viewed and played is of paramount importance to me and Shot Tracer checks all the boxes,” said Greg Norman. “This app allows the everyday golfer to have a launch monitor in his pocket for only $6.99 and the filters and animations make it fun to share. I am thrilled to add Shot Tracer to my portfolio as we take another step in expanding our connected sports media and content network.”