A review of Scotland’s National Golf Tourism Strategy has extended the industry’s target for the value of the sector to £325 million following a strong period of growth. On Course for Growth, is a mid-term review of Scotland’s original National Golf Tourism Strategy, Driving Forward Together, which originally targeted increasing the value of golf tourism from £220 million in 2013 to £300 million by 2020.
But a study published last year showed that by 2016 the value of the golf tourism industry in Scotland had already soared to £286 million annually, indicating that the sector was on course to smash its original target ahead of 2020. The updated strategy has now set an ambitious target of £325 million by 2020 in addition to rationalising a number of objectives aimed at encouraging a continued collaborative approach to promotion of golf tourism and galvanizing partners across the industry.
The On Course for Growth strategy is supported by a number of key organisations involved in the development & promotion of golf tourism in Scotland including Scottish Enterprise, VisitScotland, Scottish Golf, the PGA of Scotland, the Scottish Inbound Golf Tour Operators Association and regional marketing groups including Ayrshire Golf Scotland, Scotland’s Golf Coast, Fife Golf Partnership, Golf Perthshire, Carnoustie Country, Golf Aberdeen City & Shire and Golf Highland.
Allan Minto, Project Manager with Golf Perthshire, was part of the team reviewing the strategy and said: “The results of the 2016 study into the value of golf tourism indicated that Scotland was well on its way to achieving its target of £300 million by 2020, having already reached £286 million annually.