Under Armour, the originator of performance apparel, footwear and accessories, has been awarded Gold for both Spiked Footwear and Apparel in the annual Today’s Golfer awards.
Judged against all apparel and footwear brands in golf by the UK’s best-selling golf title, Under Armour’s Spieth 2 shoe picked up Gold for Spiked Footwear, while the Under Armour ColdGear® Reactor Hybrid ¼ Zip won Gold in the apparel category.
Recognised for game changing innovations in the shape of UA RST Traction on the Spieth 2 and ColdGear Reactor for the Reactor Hybrid, both products are go-to products for Today’s Golfer editor, Chris Jones, who said: “Every piece of marketing we see from golf companies says their product can help golfers hit it further, and straighter. But when we tested the Spieth 2 with four TG readers earlier this year, it was unequivocal – the ultra-stable platform provided by some ground-breaking technology in these shoes helped all of them improve their ball speed and ball striking consistency. That’s why I’m now wearing a pair whenever I play golf.
“The Reactor Hybrid is absolutely perfect for that typically changeable British weather by responding to your activity levels to keep you cooler or warmer. It looks great, too, fits really well and is a favorite with Jordan Spieth. But the thing that really struck us was the fact you get all this style and tech at fantastic value for money.”